Information Architecture - Page Title Editing
The Title of a web page is the single most important element for keyword ranking.
The title is contained within the <head> section of a web page, and every page should have a unique title that reflects it's content.
It is also what Google and other search engines serve up in query results, so if you have a Title that has your targeted terms and is human readable, you will have a large advantage in ranking over the website that just has its domain name on every page.